To draw more soldiers, the Army wants more recruiters, bigger budgets and a better slogan

Slogans aren't going to help. Stress the pride of belonging to a team that conquers the most difficult tasks in the most difficult places. The Meuse-Argonne, Bastogne, Liberation of the Philippines, Liberation of South Korea, Liberation of Kuwait to name a few. Show how the locals feel when the US Army comes in to push the bad guys out. It shouldn't be about self-centered reasons. It should be about honorable service: Heroes proved in liberating strife.

Unfortunately the economy is working against us. Also, the general public doesn’t know much about us. Most civilians I talk to think every job in the military involves combat.

How do we bridge the gap with the general public? I’m not sure, but I try to answer all Army questions I get openly and honestly

More recruiters won't help. Go back to "Be all that you can be". They should never had gone away from it. It was one of the most iconic slogans of any product out there