Posted on Jan 30, 2016
Top Charities Give Larger Portions to Services than WWP
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What is an extra $75 million to help wounded troops and veterans?
That is how much more money the Wounded Warrior Project could have spent on direct aid in 2014, if it managed its donations like other top-rated military charities.
But as others strove to spend most of every dollar on people in need, the nonprofit group instead pumped one-third of its donations into more fundraising. It had grown into a charity colossus that collected $312 million in donations and modeled itself on Starbucks, CEO Steven Nardizzi told the New York Times this week.
The approach turned Wounded Warrior Project into the largest charity of its type - eclipsing others and drawing allegations this week of lavish spending on conferences and meetings. It has meant bucking the frugal grassroots ethic of more traditional charities, which tend to be more low-key and reliant on community generosity.
That is how much more money the Wounded Warrior Project could have spent on direct aid in 2014, if it managed its donations like other top-rated military charities.
But as others strove to spend most of every dollar on people in need, the nonprofit group instead pumped one-third of its donations into more fundraising. It had grown into a charity colossus that collected $312 million in donations and modeled itself on Starbucks, CEO Steven Nardizzi told the New York Times this week.
The approach turned Wounded Warrior Project into the largest charity of its type - eclipsing others and drawing allegations this week of lavish spending on conferences and meetings. It has meant bucking the frugal grassroots ethic of more traditional charities, which tend to be more low-key and reliant on community generosity.
Top Charities Give Larger Portions to Services than WWP
Posted from military.com
Wounded Warrior Project
Non-Profits
Charity
Posted 9 y ago
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That is not surprising that long-standing charities give a larger proportion to services than WWP does COL Mikel J. Burroughs. It is always a good idea to look at percentages of dollars provided to services compared to administrative and marketing costs. For Christian charities I always look for the Evangelical Council for Financial Accountability (ECFA) seal
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I think when you 'model' your non-profit organization after a for profit organization, you have effectively lost your vision as to why your non-profit started out in the first place.
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