West Point's Senior Associate Athletic Director for Special Initiatives, Robert Beretta, was named in February to the College Sports Information Directors {CoSIDA} Hall of Fame, the award is planned to be presented at the organization's convention in June.
Bob joined West Point shortly after graduation from St.Bonaventure University starting as an intern, then working in almost every role imaginable for the Department over the past 33 years. Ken Kraetzer of Sons of the American Legion Radio chats with Bob about his career and many of the great moments and people he has worked with. Highlights:
- Staying engaged with student athletes and staff at home during Covid-19 Crisis
- Early career in sports information "Before E-Mail"
- Being Leading Edge of innovation implementing digital marketing
- Utilizing a collaborative management style
- Conference Alignment in big time athletics, success in Patriot League, Atlantic Hockey
- Managing football schedules as an Independent, ten years out.
- Sourcing private donations to improve athletic facilities.
- Big days with the Yankees at West Point and Yankee Stadium.
- The $7 million tackle by Notre Dame
- The 2010 team Bowl win over SMU.
- Breaking "The Streak" over Navy
- Three Bowl Wins in a row 2016 - 2018
- Growth of women's sports at West Point
- Superintendents and Athletic Directors he has worked with.
Video by Ken Kraetzer for Sons of the American Legion Radio.