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https://en.wikipedia.org/wiki/William_Rosenberg
William Rosenberg (June 10, 1916 – September 22, 2002) was an American entrepreneur who founded the Dunkin' Donuts franchise in 1950[1] in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally named the "Open Kettle" doughnut shop when established in 1948. At the end of 2011, there were more than 10,000 outlets of the chain in 32 countries.[2]
At the start of World War II, he joined the Bethlehem Steel Company in Hingham, Massachusetts. He would later become the first Jewish Trade union delegate. After the war, Rosenberg borrowed $1,000 to add to his $1,500 in war bonds and used his knowledge of food distribution to open his first company "Industrial Luncheon Services", a company that delivered meals and coffee break snacks to factory workers on the outskirts of Boston, Massachusetts. Rosenberg created his own catering vehicles, with sides that rose to reveal sandwiches and snacks stocked on stainless steel shelves, a prototype for today's mobile catering vans. Within a short time, he had 200 catering trucks, 25 in-plant outlets and a vending operation. Noticing that forty percent of his revenues came from coffee and doughnuts, he started a retail shop that specialized in those products, opening his first coffee and doughnut shop, the "Open Kettle" on Memorial Day in 1948, later renamed "Dunkin' Donuts".[3] Instead of the five different types of doughnuts doughnut shops traditionally offered, Rosenberg offered 52 different varieties. In 1955, upon opening his sixth shop, he decided on the concept of franchising his business as a means of distribution and expansion.[2] In 1959, after the franchise idea had started to catch on, he lobbied at a trade show for the creation of the industry group that became the International Franchise Association in 1960.[4]
William Rosenberg (June 10, 1916 – September 22, 2002) was an American entrepreneur who founded the Dunkin' Donuts franchise in 1950[1] in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally named the "Open Kettle" doughnut shop when established in 1948. At the end of 2011, there were more than 10,000 outlets of the chain in 32 countries.[2]
At the start of World War II, he joined the Bethlehem Steel Company in Hingham, Massachusetts. He would later become the first Jewish Trade union delegate. After the war, Rosenberg borrowed $1,000 to add to his $1,500 in war bonds and used his knowledge of food distribution to open his first company "Industrial Luncheon Services", a company that delivered meals and coffee break snacks to factory workers on the outskirts of Boston, Massachusetts. Rosenberg created his own catering vehicles, with sides that rose to reveal sandwiches and snacks stocked on stainless steel shelves, a prototype for today's mobile catering vans. Within a short time, he had 200 catering trucks, 25 in-plant outlets and a vending operation. Noticing that forty percent of his revenues came from coffee and doughnuts, he started a retail shop that specialized in those products, opening his first coffee and doughnut shop, the "Open Kettle" on Memorial Day in 1948, later renamed "Dunkin' Donuts".[3] Instead of the five different types of doughnuts doughnut shops traditionally offered, Rosenberg offered 52 different varieties. In 1955, upon opening his sixth shop, he decided on the concept of franchising his business as a means of distribution and expansion.[2] In 1959, after the franchise idea had started to catch on, he lobbied at a trade show for the creation of the industry group that became the International Franchise Association in 1960.[4]
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