Are we better than industry today? Think about it for a second and don't jump to the easiest and simplest answer.

USAREC was making leaps and bounds before I left Army recruiting back in January. I have transitioned into a civilian recruiting position. Having learned the tricks of the trade and the tools used in our new digital recruiting environment, USAREC has a long way to go to get caught up. Virtual prospecting for candidates and social media prospecting are the most stressed activities within our organization. We operate almost entirely through social media campaigns on Facebook, snapchat, Twitter, instagram, LinkedIn and a multitude of other host sites. Campaigns are tailored and phones are used for the interview process. If a social media campaign is conducted appropriately, you will have more prospects than you can process in a single day. I know that USAREC as a whole is pushing more towards social media and digital recruiting, but unless things have changed, there needs to be a severe retraining of the entrenched leadership that is still of the mindset that cold calls are the end all and be all of recruiting. Cold calls have their place in recruiting, but they can't be your entire prospecting plan. 10 years ago when every number provided led to a home phone, it was a much more successful prospecting tool, but nowadays the quickest way to reach your target audience is through their cell phone, their tablet or their computer. I think y'all are headed in the right direction, but you have a long way to go.