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So I had a nice discussion with a civilian at a bar. He happened to be working for the Army in the marketing department. So the topic of discussion was Army slogans. He said it's coming but he never hinted to what it was. We did speak about it's direction. He tipped his hat to the Marines for always getting it right. Keeping true to themselves. The Army, not so much. Army has changed time and again to please the outsiders. So forget the slogan. What should the new slogan be about? What should it do for the Army?
Posted in these groups: 
Marketing
Marketing
Posted 10 y ago
Responses: 14
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Taking a cue from "The Lego Movie"
"Army Awesome - Everything is cool when you're part of this team"
"Army Awesome - Everything is cool when you're part of this team"
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MAJ Robert (Bob) Petrarca
Actually MSgt Allan Folsom in the NG, we used to waste more time before 7Am then most people wasted in a day
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CPT (Join to see)
I can't believe that an ad agency tried to hit the 17-24 year old market with that slogan. How would that be a selling point?
MAJ Robert (Bob) Petrarca , sir, and that's the distinction between the TXARNG and everyone else. By 0545 the WARNO goes out, at 0615 we huddle to review the orders, and by 0645 we would have completed the first Starbucks run of the day.
MAJ Robert (Bob) Petrarca , sir, and that's the distinction between the TXARNG and everyone else. By 0545 the WARNO goes out, at 0615 we huddle to review the orders, and by 0645 we would have completed the first Starbucks run of the day.
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The problem for marketing for the Army is that the Army needs to tap into so many more groups, and sub-groups of our culture than any other service to fill its ranks. Part of the reason the Corps can direct its slogan into a smaller target market is because they do not need near the numbers the other servies need.
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LTC (Join to see)
I've talked to many young people that want to join the service; those that choose the Marines do seem less ambivalent about choice of branch than those considering others. I think most people that want to join the Marines don't do it from being swayed by ads. There legacy and history sells itself. However, I think the Army has a proud history too and I think the image of the Army is the best its been since World War II. Again being larger, I do agree we have to reach out further.
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