So I had a nice discussion with a civilian at a bar. He happened to be working for the Army in the marketing department. So the topic of discussion was Army slogans. He said it's coming but he never hinted to what it was. We did speak about it's direction. He tipped his hat to the Marines for always getting it right. Keeping true to themselves. The Army, not so much. Army has changed time and again to please the outsiders. So forget the slogan. What should the new slogan be about? What should it do for the Army?
Posted >1 y ago
The problem for marketing for the Army is that the Army needs to tap into so many more groups, and sub-groups of our culture than any other service to fill its ranks. Part of the reason the Corps can direct its slogan into a smaller target market is because they do not need near the numbers the other servies need.
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