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You can't condense the U.S. Army story down into 60 seconds, but this commercial goes a long way toward highlighting the foundation of America's first team; ...
what are your thoughts on the new recruiting campaign? Is this better than "Be all that you can be" or whichever slogan you joined under?
https://m.youtube.com/watch?v=cIFATDe9dsw
https://m.youtube.com/watch?v=cIFATDe9dsw
Recruiting
Marketing
Edited 9 y ago
Posted 9 y ago
Responses: 10
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I apologize for my sarcasm, i have been in recruiting now for just about 3 years, reclassified and all, but i cant recall an instance where any one has ever came to talk about how the can become "Army strong", " Army of One", or anything other then to become a soldier.
I know having a catchy phrase is important for branding... stop changing the slogan because for those who did serve under "Be all you can be" with Pauly Shore, we look indecisive....
Make one and keep it, whatever AP&A come up with, I am sure that is what I am... And I am proud to be it.
I know having a catchy phrase is important for branding... stop changing the slogan because for those who did serve under "Be all you can be" with Pauly Shore, we look indecisive....
Make one and keep it, whatever AP&A come up with, I am sure that is what I am... And I am proud to be it.
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CH (COL) Geoff Bailey
MAJ Robert (Bob) Petrarca , Agreed! I still prefer "Be all that you can be." But, this one captures the essence of service to something bigger and more important than self.
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Ugh. Let's just go back to BAYCB. Heck, we could even run the old "we do more before 9AM" and "Good morning 1SG!" commercials. Wouldn't even really need to re-shoot them.
Rebranding every few years is NOT the way we should go. Even if Madison Ave promises that they've got it right THIS time.....
Rebranding every few years is NOT the way we should go. Even if Madison Ave promises that they've got it right THIS time.....
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CH (COL) Geoff Bailey
The challenge with looking at market statistics, is that the market is too given to flight and these studies are usually short term studies. The slogan which stick are placed out there and take a life of their own as people identify with the slogan. Then, the slogan carries power and significance.
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SSG (Join to see)
Rgr that, Sir. But those ads are in BDU's. Those uniforms would be foreign to the modern audience. I say same style as the BAYCB days, but with ACU's or Multi-cams.
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