Posted on May 7, 2016
SSG Detailed Recruiter
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As a Recruiter I have had insight on the Army Branding, and marketing Team for USAREC. We are getting beat by the Marines when it comes to image. The patches make civilians ask what do you do in the Army, on the flip side when a civilian sees a Marine no questions needed to be asked, whats your thoughts
Posted in these groups: Combat patch logo Combat Patch (SSI-FWTS)
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Responses: 530
SGT Evacuation Nco
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Unit heraldry, I think, is an important part to the narrative of the army and is a point of pride for a soldier. It serves as a reminder of your history.
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1SG Stephen Burgess
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If the Marines are going to be the comparison why don't we start with the dress uniform? The USMC has had the same dress uniform for as long as anyone can remember and it is awesome. It instills pride in anyone who ever wore it or even sees it. The Army, on the other hand, doesn't seem to be able to stop changing theirs and always for the worse. The class B version of the current ASU is the most horrible looking thing imaginable. That white shirt is laughable at best. Why can't the Army develop a tradition and then stick with it? You know...like the Marines do. Stop trying to take our patches (incredibly stupid idea) and think about maintaining some historical semblance. You know...like those Marines do.
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SPC Michael Frugoli
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The patches to me show where we have been. It's great to see all of them. Not Sure I ever felt it nessesary to make things easier for people to understand.
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SSG Eddie Helmling
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To get rid of the distinct unit patch would be a move away from unit pride. I still hold the crossed bayonets and powder keg of the Tenth with pride, tho not on my shoulder any more.
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SFC Shane Funkhouser
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Having served in both branches I would say keep them. Personally I don't like them but I think it is a source of esprit Dr corps for units.
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SGT David Emme
SGT David Emme
>1 y
Agreed
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SGT Onboarding Coach
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I like man other have changed units over the years and I wear my unit and combat patch with pride. I've kept multiple patches of each unit in the even my kids join or when I have grandkids. Especially if they join that unit too. The unit patch and history inspires people to carry on the professionalism and courage of those who came before us. Take that away and you take away a source of strength and pride. The Marines have their symbol and they are proud of that, they have always had that symbol. To change just because others have is weak and gutless. Especially for "branding" reasons. Unit patches are not "brands" we are not Nike or BMW.
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CPT Jack Durish
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I don't believe that the "image" of a Marine or an Army soldier are enhanced or limited by a patch. They're based on accomplishments
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CW4 Craig Urban
CW4 Craig Urban
>1 y
My patches while on active duty were. 7th army. 8th Army. 4th ID. 3rd Armoured. 7th Corp. 7th Inf. 32nd Adcom. Usarec. USAREUR. After all I am QM
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LTC Stephen C.
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SSG (Join to see), I like the Army traditions and I like the Marine traditions. I say the Army should maintain unit patches (both sleeves).
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SFC Arthur Tucker
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No. When I see the men I can tell what unit they are in. Most take pride in their unit.
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MSG Dan Castaneda
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When someone looks at my patch, civilian or service member, they don't ask what I do. They know.
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