Posted on May 7, 2016
Should the Army do away with Patches and go to one universal Symbol like the Marines EGA?
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As a Recruiter I have had insight on the Army Branding, and marketing Team for USAREC. We are getting beat by the Marines when it comes to image. The patches make civilians ask what do you do in the Army, on the flip side when a civilian sees a Marine no questions needed to be asked, whats your thoughts
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Combat Patch (SSI-FWTS)
Combat Patch (SSI-FWTS)
Posted >1 y ago
Responses: 530
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Get the damn civilians out of this...they don't have a clue about our Army, it's history and honor that is instilled in the individual soldier who relates to a given organization. Doing away with unit patches is utterly puke....Command Sergeant Major James R. Armour, US Army Retired, Military Police Corps, and damn proud of it...
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As a recruiter, I would love for civilians to ask me about what I do, so I can share my Army Story!
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If you wanted to be a Marine you should have enlisted in the Marines. Or you could have been a bell hop. Either way, no way.
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You answered your own question. They can be a recruiting tool. You said yourself civilians ask what you do in the Army. Thats a perfect opportunity to talk about the Army for recruiting purposes. They see a Marine they dont talk to them. Plus, let's not forget the esprit de corp thay comes from being in a specific unit.
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The patches are for us. The Marines have a few patches, but for the most part only care about the Corps. The picture shows two red berets wearing SF patch, but no SF tab, support folks. I like the patches, but having been retired over 20 can’t recognize many Bde or theater patches.
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Circuit City was going bankrupt. They figured the thing that would save them was a new logo.
If you really think a new logo will turn the Army into the Marine Corps, you really don't understand the Marine Corps or the Army.
That's not to say that the Army is bankrupt, but rather to say not all is marketing imagery.
The Army's patches represent a long and proud history. If I were Army, I would be infuriated at the prospect.
If you really think a new logo will turn the Army into the Marine Corps, you really don't understand the Marine Corps or the Army.
That's not to say that the Army is bankrupt, but rather to say not all is marketing imagery.
The Army's patches represent a long and proud history. If I were Army, I would be infuriated at the prospect.
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No. It gives one a sense of pride and identity. What makes the marines so distinguishable is their self discipline, pride, training, uniform and size. And no I am not a marine but one of Army type that spent 20 yrs.
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