Posted on May 7, 2016
Should the Army do away with Patches and go to one universal Symbol like the Marines EGA?
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As a Recruiter I have had insight on the Army Branding, and marketing Team for USAREC. We are getting beat by the Marines when it comes to image. The patches make civilians ask what do you do in the Army, on the flip side when a civilian sees a Marine no questions needed to be asked, whats your thoughts
Posted >1 y ago
Responses: 530
If USAREC is getting beat by the Marines when it comes to image then the issue isn’t a patch... hell you just got the badass Pink and Greens back. Ditch the berets, put rank ensignia back on your cammie lapels, do some pushups and run 5 miles; you’ll be fine!
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Question. Why do we care about branding? We are the military. Why the hell should we care about being beat in a marketing campaign? Who the hell cares. Our patches represent our heritage & continuing history. The Marines have the same with theirs as does the navy, air force (joke), and coast guard. This whole marketing idea is a serious problem. It has brought several unfirom changes. Emblem changes that take away who we are. Like the guard emblem. We are citizen soldiers & the minuteman is who we are. Not the army logo version. Also changing uniforms to a time from ww2 is stupid. Supposedly we were at our most loved by the country. Whoopee do! The Ppl don't care how we look, or how we're liked or anything. They want 1 thing from the military. To protect this country & destroy the enemy. If anything we all should be wearing the combat uniforms. As we are all 1 military.
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Why does anyone want to do away with unit patches? These patches represent a pride of unit history. We can’t go to one general emblem for everyone, we can’t do away with the historical lineage because civilians are confused!! Quit messing with the Military, these damn civilians need to stay out military matters.
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From the recruiting perspective, it's important to remember that a recruiter for the USMC is responsible for a slim fraction of the mission an Army recruiter must accomplish each month/year.
Anyone not asking questions simply doesn't know any better.
Anyone not asking questions simply doesn't know any better.
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Are you sure you are a recruiter? Most recruiters would welcome the start of a conversation. The start of the conversation could assist you in getting them to enlist or to cultivate the person to refer people to you to enlist. While I was a recruiter, I definitely would have whole heartedly welcomed any questions from civilians to get a dialogue going.
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Sounds like missing an opportunity as the different patches got the person talking with the recruiter.
The patches serve as an advertising hook as marketing types are ALLWAYS looking for ways to get people talking about their product.
The patches serve as an advertising hook as marketing types are ALLWAYS looking for ways to get people talking about their product.
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I like the patches. And I can say I'm very excited to earn my first unit patch later this year once I finally go to my first unit after AIT. The EGA is definitely powerful, and because my dad is a retired Marine I will always feel a sense of pride for that EGA, but there is pride and history in the unit patches as well. It's a symbol that says "this is what I work for". When you have a certain unit patch, you take its history with you. It becomes part of you and it becomes something to share with civilians and other service members. Everyone knows 1st Cav when they see it. I also think it's nice because it unites all MOSs in that unit for a common cause. That's my two cents.
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IED identification is historical and informative to civilian population. I stimulates espre de corps. Military needs to trash the present globalist head gear. We are not French but unique American military.
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