Posted on May 2, 2015
What do you think about the new Army Branding Strategy?
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"Our job is to market the Army [to the public]," Mark Davis, deputy assistant secretary of the Army for marketing and the director of the Army Marketing and Research Group, said in a Wednesday interview. " 'Army Strong' just didn't resonate with them. You'd either get an 'eh' sort of response, or you'd get an, 'Of course you're strong. You're supposed to be. You're in the Army. …'
What do you think?
http://www.armytimes.com/story/military/2015/04/30/army-strong-advertising-recruiting/26586513/
What do you think?
http://www.armytimes.com/story/military/2015/04/30/army-strong-advertising-recruiting/26586513/
Posted in these groups: 
Recruiting
Marketing
Recruiting Marketing
Posted >1 y ago
Responses: 26
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Tough breaks Army. Sorry to be smug but this is yet another one we got right.
The few, the proud, the Marines.
The few, the proud, the Marines.
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LTC Bink Romanick
I've often thought that we should brand the troops ....ohhhh not that kind of branding.....oops !
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MAJ Anthony DeStefano
I see nothing wrong with ARMY Strong whatsoever...they better not screw this up! HOOAH...
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"What does Army Strong even mean" got my vote. My next vote would have been for an explanation of what "an Army of one" was supposed to have meant.
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CW5 Jim Steddum
There are are bunch of "white papers" explaining them. Problem is, Soldiers like pictures. The slogan should not drive the culture, the culture should drive the slogan.
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SGM Mikel Dawson
To me "Army of One" was the most stupid. I understood the meaning - the whole army, active, reserve, what ever MOS is one unit, but they didn't project it right.
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PFC Nathaniel Thedford
Army of one was originally titled by General Shinseki. My perspective is that it meant that it took the whole army to run an operation. That if you were a cook a motor transport operator or infantryman, etc., it takes all to make the operation happen. Now along with that Army-wide battle cry also everyone wore a beret as well, no oc and Shinseki chose the color of the Rangers.
Anry Strong.... You got me on that one. Maybe part of a recruiting strategy.
Anry Strong.... You got me on that one. Maybe part of a recruiting strategy.
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I voted Find something and stick with it. And I submit that there was nothing wrong with "Be all you can be." It's timeless. Bring it back!
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GySgt Wayne A. Ekblad
At least that one made some real sense ... unlike the ones that came after it.
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