Posted on Aug 16, 2014
Which Army Slogan did you join with? Mine was "Be All You Can Be " in the Army (1989)?
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2006 to present
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
"Army Strong" is the recruiting slogan that is used currently by the United States Army. The composer of the song used in the Army Strong television commercials is Mark Isham.[3]
2001 to 2006
A humvee wrapped with the slogan in April 2006
"Army of One" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong".[4]The Army of One slogan was meant to mean as described Sun Tzu's Art of War in Chapter VI Weak Points and Strong, that you are only as strong as your weakest link,if the enlisted soldiers are not trained by the non commissioned officers,because the officer are not with troops and checkout what they need,a Army is very weak. The reason for the replacement is believed to be[by whom?] that the slogan "Army of One" is contrary to the idea of teamwork.[citation needed] It is unknown whether this slogan was taken directly from the poster for the 1976 Clint Eastwood film The Outlaw Josey Wales, which had "An Army of One" under a drawing of the Josey Wales character. The "One" in the slogan was an acronym, standing for Officers, Non-Commissioned, and Enlisted,[citation needed] the three types of Soldiers in the US Army.
1980 to 2001
Be All (That) You Can Be was the recruiting slogan of the United States Army for over twenty years.[5] This popular slogan was created by Earl Carter while at the advertising firm N. W. Ayer & Son. He was awarded the Outstanding Civilian Service Award for his efforts.[6] In his autobiography Soul of It All, Michael Bolton claims to have sung the jingle in the early 1980s.[7]
1971 to 1980
"Today's Army Wants to Join You" was a recruiting slogan from the 1971 Volunteer Army (Project VOLAR) campaign, which was introduced as the country prepared to transition to an all-volunteer military. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. General William Westmoreland asked "Do we have to ask it that way?" but agreed to the campaign. The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army."[8]
Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow up slogan, "Join the people who've joined the Army."
Circa 1950s–1971
"Look Sharp, Be Sharp, Go Army!"was a recruiting slogan in the 1950s and 1960s. The Big Picture,[disambiguation needed] public announcements on broadcast television, and highway roadway signs advertised the slogan during a time of a national draft of young men 18 to 34 years of age. The advantage of volunteering for Service, vice being drafted, was choosing the career field you wanted to serve and/or first unit or location of assignment.
World War I
"I Want YOU for US Army" featured on a poster of Uncle Sam painted by James Montgomery Flagg.
http://en.wikipedia.org/wiki/Slogans_of_the_United_States_Army
https://www.youtube.com/watch?v=9-Mc1uQW8RI
Military Industry
History (Major)
Army
Re-enlistment
Recruiter
Edited 5 y ago
Posted >1 y ago
Responses: 350
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Being from a small town in western Kansas I was in between the Look Sharp, Be Sharp, Go Army to The Army wants you. Being a small town everyone new everyone and some of these folks served on the draft board and that was a good way to get drafted so I decided to join and get the job I wanted that way I could beat the draft and not get stuck in a job I hated so before I graduated high school I signed up and in July of 1971 entered the Army only to find out with the lottery my number turned out to be 324, wow, but it was the best choice I have ever made and would do it over again. The only bad part was how we were being treated by our own people which today is still hard for me to go out in public with any kind of markers on me that says I was in the Army. I left the Army in 4/1977 and it took me till 2006 to finally join the American Legion which when I look back was a big mistake on my part.
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in the late 70's the draft was gone and the slogan from the early 70's had died the death it deserved - we were just doing the right thing because it was the time to do it. and who needed a slogan when we had Apocalypse Now and Deer Hunter for motivation
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After giving the idea some further thought, I remember a slogan that caught my eye when I was in High School. I am not big on ordering people around, bragging about what I can do, and I do not have much patience with those that do! However, this slogan was rather unique: "Silent Service!" I remember reading about it, why the slogan had come into use and what it meant on several different planes of thought. Now I admit that I forgot about that in my hurry to enlist, my father's help in teaching me to weld, my schooling in which I majored in Welding and Forging, and the offer of three jobs on HS Graduation. Boot Camp took all of my concentration, and when I read about submarines in a small pamphlet following Boot Camp, it all came back with a rush. Submarine School scared the hell out of me, gave me a lot of great information, and my first dive was a thrill and I knew I was in the right place!l. Here was a war machine, that did the job, without a lot of HooRah, and false promises, one which did it silently, and one where the crew knew to keep their mouth shut, and limited the bragging to inside the subs hull! It was also a very special place where, if you worked hard, used the training, listened to what you were told, you truly became a submariner by rank and badge, but more importantly in the area of sea service, which is what I was looking for! Of course, as a young sailor, I had a few hiccups along the way, but all in all I learned my craft, and my place in this service! Yes, this slogan did have an effect on me, sometimes forgotten, but always there when I needed it! -- "DIESEL BOATS FOREVER!! (Grin!!)
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"Today's Army Wants to Join You" was the Army Slogan when I was drafted in 1972 out of College. I ended up going to OCS and retired after 28+ years in uniform and another 15 as a DA Civilian.
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Mine in 1969 was join the army or we have a camp for you in Ohio that is a special place....I joined the army and it was the best move I ever made. Discipline, honor and teamwork was taught to me and I found a good place to get my act together. Thank God!
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“Get the F off of my bus!! You have 10 seconds to get the F off of my bus!!”
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