Posted on Dec 22, 2023
Russell Stover chocolates, a Kansas City tradition for 100 years, still bring holiday cheer
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Posted 4 mo ago
Responses: 1
PO1 William "Chip" Nagel
..."But like so many others, Elbow feels nostalgic about Russell Stover’s candy. His own grandmother always had it around, he said. The company gave chocolate mass appeal, he said, and carved out a space for niche chocolatiers like him.
“I don’t think I would have the opportunity to do what I do today if it had not not been for them,” he said.
Russell Stover, purchased by Swiss candy conglomerate Lindt & Sprungli in 2014, saw growth of 10% last year, approaching a half billion dollars in sales. That’s a lot of chocolate Santas, bunnies and hearts.
“Russell Stover still maintains its DNA,” Khattak said. “It’s an iconic American brand. We’re true to quality products and to our assortment, so it hasn’t changed, at all.”
..."But like so many others, Elbow feels nostalgic about Russell Stover’s candy. His own grandmother always had it around, he said. The company gave chocolate mass appeal, he said, and carved out a space for niche chocolatiers like him.
“I don’t think I would have the opportunity to do what I do today if it had not not been for them,” he said.
Russell Stover, purchased by Swiss candy conglomerate Lindt & Sprungli in 2014, saw growth of 10% last year, approaching a half billion dollars in sales. That’s a lot of chocolate Santas, bunnies and hearts.
“Russell Stover still maintains its DNA,” Khattak said. “It’s an iconic American brand. We’re true to quality products and to our assortment, so it hasn’t changed, at all.”
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