The Hu's first two videos, in which band members sing in a guttural way known as throat singing while throwing heads back and forth reminiscent of the headbanging of '80s heavy metal bands, picked up 7 million views soon after their release in late 2018. The all-male quartet's combination of leather jackets and skull rings alongside intricately carved Mongolian horsehead fiddles inspired enthusiastic comments from both Western and Eastern audiences. The videos now have over 93 million views combined.
Meanwhile, the band has taken things even further – to another universe. In February The Hu released the single "Sugaan Essena" for "Star Wars Jedi: Fallen Order," a video game produced by Disney, Lucasfilm, EA and Respawn Entertainment. The song was created for use in the game and can be heard when players first meet the main character, Cal Kestis.