Posted on Jan 10, 2022
Why are Caucasians Vanishing in TV Commercials?
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Culture
Broadcast Media
Racism
Posted >1 y ago
Responses: 4
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CWO4 Terrence Clark
Started in the seventies with affirmative action continually evolving.
Waiting for the broadsides from our progressive brethren & sisteren. :-))
Waiting for the broadsides from our progressive brethren & sisteren. :-))
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The American Thinker has a history of incorrect information and extremism. If you track back the source of the data (they link it but hope you don't check it out), it is some random 80-year-old Phoenix retiree who wrote an editorial to the Arizona Republic.
“By my count, nearly 50 percent of the folks in commercials are African Americans,” it began. “That is not the ratio of the general population. It is an attempt to be politically correct, but a feeble one.
“There are few Asians, Native Americans or Latinos. African Americans are way more sensitive and activist about their image.
“Does this diversity in advertising create more sales for the advertised product? I don’t think so, but that is only my opinion.
“Mixing a social issue with product promotion may only dilute the product message.”
That's the source of the info. Not some national study of media and advertising. Not information coming from the advertisers. But instead, some random guy writing an editorial to the local newspaper based on his accounting of commercials on Women’s Entertainment TV (I guess he is a Law and Order fan).
https://www.journal-isms.com/2017/11/too-many-african-americans-in-tv-ads/
“By my count, nearly 50 percent of the folks in commercials are African Americans,” it began. “That is not the ratio of the general population. It is an attempt to be politically correct, but a feeble one.
“There are few Asians, Native Americans or Latinos. African Americans are way more sensitive and activist about their image.
“Does this diversity in advertising create more sales for the advertised product? I don’t think so, but that is only my opinion.
“Mixing a social issue with product promotion may only dilute the product message.”
That's the source of the info. Not some national study of media and advertising. Not information coming from the advertisers. But instead, some random guy writing an editorial to the local newspaper based on his accounting of commercials on Women’s Entertainment TV (I guess he is a Law and Order fan).
https://www.journal-isms.com/2017/11/too-many-african-americans-in-tv-ads/
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CWO4 Terrence Clark
SPC Kevin Ford Interesting counter. One of the sources is a "random 80 year old retiree ". Agism and classism in one breath. Not too woke or inclusive.
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CWO4 Terrence Clark
SPC Kevin Ford
Two. But immaterial. An opinion article, not a regurgitation of sources.
Two. But immaterial. An opinion article, not a regurgitation of sources.
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Why does anyone care?
Liberals are all about diversity and should be cheering the representation.
Conservatives claim to be post-racial. Therefore the race of the actors shouldn't matter.
I am *not* the guy to jump to throwing out isms. But the only reason I can see to care about this is racism.
Liberals are all about diversity and should be cheering the representation.
Conservatives claim to be post-racial. Therefore the race of the actors shouldn't matter.
I am *not* the guy to jump to throwing out isms. But the only reason I can see to care about this is racism.
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Sgt (Join to see)
I'm just curious where channels like BET and Black News Channel fit into all this. Let's have a channel for blacks folks only but you can't have one for white folks only, cause, ya know, racism.
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