Posted on Apr 4, 2022
Ford’s new electric F-150 could be ‘tipping point’ for electric vehicles to gain traction in...
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Ford is electrifying its best-selling F-150 pickup. The F-150 Lightning is a pitch to rural drivers that you don’t need to be an early adopter or environmentalist for an electric vehicle to make sense.
Cole Brodine’s been driving a Chevrolet Bolt around rural central Nebraska for about a year. He’s gotten some comments about the electric car.
“At first I got a lot of guff from people around town,” Brodine, who works at the local public power district, said. “It is kind of a small car and I’m a larger guy. So a lot of people think that’s funny, like a clown car or something.”
But lately, some in the peanut gallery have been changing their tune.
“In the last few months, with gas prices really skyrocketing, I have gotten a lot of questions from some people who I thought would never buy an electric vehicle,” Brodine said. “All of a sudden they're very interested.”
Cole Brodine’s been driving a Chevrolet Bolt around rural central Nebraska for about a year. He’s gotten some comments about the electric car.
“At first I got a lot of guff from people around town,” Brodine, who works at the local public power district, said. “It is kind of a small car and I’m a larger guy. So a lot of people think that’s funny, like a clown car or something.”
But lately, some in the peanut gallery have been changing their tune.
“In the last few months, with gas prices really skyrocketing, I have gotten a lot of questions from some people who I thought would never buy an electric vehicle,” Brodine said. “All of a sudden they're very interested.”
Ford’s new electric F-150 could be ‘tipping point’ for electric vehicles to gain traction in...
Posted from kcur.org
Trucks
Driving
Oil and Energy
Posted 2 y ago
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PO1 William "Chip" Nagel
..."“In the last few months, with gas prices really skyrocketing, I have gotten a lot of questions from some people who I thought would never buy an electric vehicle,” Brodine said. “All of a sudden they're very interested.”
That interest in electric in the heart of the nation is good news for Ford, which rolls out its first electric pickup this spring, the F-150 Lightning. Manufacturing an electric version of its F-150 – a best-selling vehicle in the U.S. for more than 40 years – is a big bet for the company.
“The F-150 drives the majority of profits at Ford,” said John Murphy, who watches the company as an analyst at Bank of America. “And it has for some time, been the best-selling vehicle in the country for decades. It really is the cornerstone of Ford’s business.”
Trucks have symbolized the internal combustion engine, but the company’s trying to show old-school drivers how electric vehicles can work in the country.
It’s an important pitch for the future of electric vehicles, too. Rural America hosts 70% of the nation’s roads, and President Joe Biden’s goal that half of all vehicles sold in 2030 run on electricity will fall short without Midwestern drivers.
While Chevrolet and GMC have electric pickups in the works, Murphy said Ford has an edge being the first. He said all the electric trucks could bring the transformation to the middle of the country.
“Electric pickups may drive the real tipping point for electric vehicles, meaning your mainstream Midwestern truck buyer may join the forces of the early tech adopters of the Teslas on the coast to really start tipping the scale.”"...
..."“In the last few months, with gas prices really skyrocketing, I have gotten a lot of questions from some people who I thought would never buy an electric vehicle,” Brodine said. “All of a sudden they're very interested.”
That interest in electric in the heart of the nation is good news for Ford, which rolls out its first electric pickup this spring, the F-150 Lightning. Manufacturing an electric version of its F-150 – a best-selling vehicle in the U.S. for more than 40 years – is a big bet for the company.
“The F-150 drives the majority of profits at Ford,” said John Murphy, who watches the company as an analyst at Bank of America. “And it has for some time, been the best-selling vehicle in the country for decades. It really is the cornerstone of Ford’s business.”
Trucks have symbolized the internal combustion engine, but the company’s trying to show old-school drivers how electric vehicles can work in the country.
It’s an important pitch for the future of electric vehicles, too. Rural America hosts 70% of the nation’s roads, and President Joe Biden’s goal that half of all vehicles sold in 2030 run on electricity will fall short without Midwestern drivers.
While Chevrolet and GMC have electric pickups in the works, Murphy said Ford has an edge being the first. He said all the electric trucks could bring the transformation to the middle of the country.
“Electric pickups may drive the real tipping point for electric vehicles, meaning your mainstream Midwestern truck buyer may join the forces of the early tech adopters of the Teslas on the coast to really start tipping the scale.”"...
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not for me, I have 100 mile trip to nearest Walmart and would never consider driving elec. especially when it's -20
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