How a Polish immigrant built a vodka brand that’s supporting relief efforts in Ukraine

Since i live in El Dorado Hills this is a very interesting article. Great to hear are locals are providing help.

LTC Eugene Chu
..."In the weeks since those fundraising efforts began, the war in Ukraine has continued to escalate. Lipkin’s home city of Kharkiv has come under sustained attack, with one Russian missile strike reportedly destroying a local restaurant that World Central Kitchen was using to prepare food. The evolving situation has led Rocket Vodka to extend its fundraising efforts into the month of April, for as long as the business can sustain it.

As Paczuski looks toward Rocket Vodka’s future, he says he wants it to be recognized widely as “a great vodka brand.” He may well get his wish — Rocket Vodka has racked up numerous awards at spirits competitions, including being named best vodka at the 2017 SIP Awards International Spirits Competition.

Paczuski is keen to credit the universe for playing a part in Rocket’s success, noting the random presence of chance that led him from tasting his father’s apple brandy to finding a home distillation expert, and ultimately, to being able to aid humanitarian efforts on the ground in his homeland. “In life, but especially with Rocket, serendipity is key.”

I think every product sold to support Ukraine should have the same brand name.