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SGT Unit Supply Specialist
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PO1 William "Chip" Nagel eat more chicken...
..."Grocery stores put the best-value stuff in the back for a reason
And once shoppers are inside, they'll typically have to traverse multiple aisles to get to the chicken — passing lots of other products along the way. That's no coincidence.

"The store really wants you to walk through the store, see what other items the store has, and ideally either consider putting them in your basket or actually take the step of putting them in your basket," Baskin says.

Costco sells rotisserie chickens at the back of its stores for this reason. Keeping rotisserie prices low is so crucial to the company that it even opened a poultry plant in 2019 in order to supply its own birds to its stores, as CNN Business reports. The Nebraska facility processes more than 100 million chickens a year.

And chicken isn't the only prepared food that Costco famously sells at a discount. Costco executive Bob Nelson took a moment during last month's earnings call to clear up a rumor that the chain was increasing the price of a food-court favorite.

"The price, when we introduced the hot dog-soda combo in the mid-'80s, was $1.50," he said. "The price today is $1.50, and we have no plans to increase the price at this time."...
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