Posted on Nov 5, 2022
Movie Theater Attendance Has Been Ghastly, But Horror Movies Are Scaring Up Great Returns
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Movie theater owners have been dealing with frighteningly low attendance.
But there’s been one bright spot: scary movies.
Overall box office returns to date continue to be down about 34% from 2019, the last pre-pandemic year. Cineworld, the owner of the Regal chain, has said during its bankruptcy reorganization that attendance won’t return to normal levels until 2025.
Yet even as moviegoers continue to avoid the multiplex, many are returning in droves for one specific genre — horror.
But there’s been one bright spot: scary movies.
Overall box office returns to date continue to be down about 34% from 2019, the last pre-pandemic year. Cineworld, the owner of the Regal chain, has said during its bankruptcy reorganization that attendance won’t return to normal levels until 2025.
Yet even as moviegoers continue to avoid the multiplex, many are returning in droves for one specific genre — horror.
Movie Theater Attendance Has Been Ghastly, But Horror Movies Are Scaring Up Great Returns
Posted from laist.com
Movies
Theater
Posted >1 y ago
Responses: 3
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PO1 William "Chip" Nagel
..."Even Hollywood is surprised that these movies are making a killing at the box office.
Paramount originally planned to release Smile directly on its streaming platform, Paramount Plus, with no theatrical exposure until strong test screenings compelled the studio to rethink its strategy. And the makers of Barbarian were told to get lost so many times they easily could have stopped looking for financing.
Given the strong turnout for the current crop of horror titles, it’s inevitable there will be way too many such films in a year or so. So enjoy being terrified before it’s too late."
..."Even Hollywood is surprised that these movies are making a killing at the box office.
Paramount originally planned to release Smile directly on its streaming platform, Paramount Plus, with no theatrical exposure until strong test screenings compelled the studio to rethink its strategy. And the makers of Barbarian were told to get lost so many times they easily could have stopped looking for financing.
Given the strong turnout for the current crop of horror titles, it’s inevitable there will be way too many such films in a year or so. So enjoy being terrified before it’s too late."
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PO1 William "Chip" Nagel good day Brother William, always informational and of the most interesting. Thanks for sharing, have a blessed day!
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