Posted on Mar 22, 2023
Newshour - Campa Cola: Iconic 1970s Indian soda drink plans comeback - BBC Sounds
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An Indian billionaire plans to relaunch an iconic brand from the 1970s called Campa Cola. Campa Cola became a big-deal brand in the country after the government of the time forced international brands to pull out of India. But when they returned, Campa's popularity fizzled out.
Santosh Desai, a columnist for The Times of India, remembers Campa Cola fondly.
Santosh Desai, a columnist for The Times of India, remembers Campa Cola fondly.
Newshour - Campa Cola: Iconic 1970s Indian soda drink plans comeback - BBC Sounds
Posted from bbc.co.uk
Food/Chow
India
Posted 1 y ago
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PO1 William "Chip" Nagel
..."Campa tasted good - because we didn't have any other options," The New York Times quoted columnist Santosh Desai as saying in a 2009 article about the brand.
But despite its popularity among the youth, the brand began to fizzle out in the late 1990s after the then finance minister, Manmohan Singh, introduced reforms to liberalise India's economy.
The changes made it easier for foreign brands to do business in the country and Coca-Cola re-entered the market.
Pepsi and Coca-Cola would overtake Campa Cola with an aggressive marketing campaign and sprawling distribution network.
The soft drink brand shut down its bottling plants in capital Delhi in the 2000s and soon, the drink disappeared from shops and stalls."
..."Campa tasted good - because we didn't have any other options," The New York Times quoted columnist Santosh Desai as saying in a 2009 article about the brand.
But despite its popularity among the youth, the brand began to fizzle out in the late 1990s after the then finance minister, Manmohan Singh, introduced reforms to liberalise India's economy.
The changes made it easier for foreign brands to do business in the country and Coca-Cola re-entered the market.
Pepsi and Coca-Cola would overtake Campa Cola with an aggressive marketing campaign and sprawling distribution network.
The soft drink brand shut down its bottling plants in capital Delhi in the 2000s and soon, the drink disappeared from shops and stalls."
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