Posted on Apr 2, 2023
Norwegian company says TikTok data centre is limiting energy for manufacturing Ukraine ammunition...
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One of Europe’s largest ammunition manufacturers has said efforts to meet surging demand from the war in Ukraine have been stymied by a new TikTok data centre that is monopolising electricity in the region close to its biggest factory.
The chief executive of Nammo, which is co-owned by the Norwegian government, said a planned expansion of its largest factory in central Norway hit a roadblock due to a lack of surplus energy, with the construction of TikTok’s new data centre using up electricity in the local area.
“We are concerned because we see our future growth is challenged by the storage of cat videos,” Morten Brandtzæg told the Financial Times.
The chief executive of Nammo, which is co-owned by the Norwegian government, said a planned expansion of its largest factory in central Norway hit a roadblock due to a lack of surplus energy, with the construction of TikTok’s new data centre using up electricity in the local area.
“We are concerned because we see our future growth is challenged by the storage of cat videos,” Morten Brandtzæg told the Financial Times.
Norwegian company says TikTok data centre is limiting energy for manufacturing Ukraine ammunition...
Posted from theguardian.com
Norway
Russia
Ukraine
Posted 1 y ago
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PO1 William "Chip" Nagel
..."Demand for artillery rounds is 15 times higher than normal and Europe’s munitions industry needs to invest €2bn in new factories to keep up with Ukraine’s needs, according to Brandtzæg.
By some estimates, Ukraine is firing 6,000 to 7,000 artillery shells a day and is facing ammunition shortages after more than a year of war.
European Union leaders have announced a program to reimburse countries offering artillery ammunition to Ukraine from a €1bn fund, while spending an additional €1bn on increasing ammunitions manufacturing capacity across the bloc.
But plans by Nammo to expand its largest manufacturing facility appear to have come up against TikTok’s efforts to improve its image in the face of a growing number of bans across the world by housing the data of Europeans more locally.
TikTok is fighting a proposed national ban in the US, where it has already been banned on most government devices."...
..."Demand for artillery rounds is 15 times higher than normal and Europe’s munitions industry needs to invest €2bn in new factories to keep up with Ukraine’s needs, according to Brandtzæg.
By some estimates, Ukraine is firing 6,000 to 7,000 artillery shells a day and is facing ammunition shortages after more than a year of war.
European Union leaders have announced a program to reimburse countries offering artillery ammunition to Ukraine from a €1bn fund, while spending an additional €1bn on increasing ammunitions manufacturing capacity across the bloc.
But plans by Nammo to expand its largest manufacturing facility appear to have come up against TikTok’s efforts to improve its image in the face of a growing number of bans across the world by housing the data of Europeans more locally.
TikTok is fighting a proposed national ban in the US, where it has already been banned on most government devices."...
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That's definitely a concerning issue, and we must be aware of the impact that data centers can have on our energy usage and resources.
On a related note, seeing how much influence TikTok has had in marketing and advertising is interesting. There are now places like a tiktok marketing agency https://sociallypowerful.com/en/services/influencer-marketing/channels/tiktok-marketing-agency specializing in helping businesses reach new audiences and build their brands through the platform.
On a related note, seeing how much influence TikTok has had in marketing and advertising is interesting. There are now places like a tiktok marketing agency https://sociallypowerful.com/en/services/influencer-marketing/channels/tiktok-marketing-agency specializing in helping businesses reach new audiences and build their brands through the platform.
Leading #1 Global Tiktok Marketing Agency {in} - Socially Powerful
Socially Powerful is a leading global tiktok influencers agency which helps you execute global social and influencer campaigns. Contact us to achieve maximum success and drive engagement.
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