Posted on May 21, 2023
Starbucks: What a coffee ad reveals about transphobia in India
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It's hard to not be accepted for who you are. It's harder still if the ones not accepting you are your parents.
And that's why a recent Starbucks ad about parents rekindling ties with their adult daughter - a transgender woman - has touched a chord with many.
In the ad, the couple meet their daughter in a coffee shop after being estranged from her for years and the father shows his acceptance of her decision to transition by addressing her by her chosen name, Arpita, instead of Arpit.
The ad was released earlier this month with the hashtag - It Starts With Your Name - and has since been viewed over a million times on YouTube and has over eight million views on Twitter. Many users praised the brand for its message of inclusivity, and for featuring a transgender model in the lead role.
And that's why a recent Starbucks ad about parents rekindling ties with their adult daughter - a transgender woman - has touched a chord with many.
In the ad, the couple meet their daughter in a coffee shop after being estranged from her for years and the father shows his acceptance of her decision to transition by addressing her by her chosen name, Arpita, instead of Arpit.
The ad was released earlier this month with the hashtag - It Starts With Your Name - and has since been viewed over a million times on YouTube and has over eight million views on Twitter. Many users praised the brand for its message of inclusivity, and for featuring a transgender model in the lead role.
Starbucks: What a coffee ad reveals about transphobia in India
Posted from bbc.com
Starbucks
India
Transgender
Gender
Family
Posted 12 mo ago
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PO1 William "Chip" Nagel
..."Mumbai-based Rayyan Monkey, 32, a transgender woman who writes on fashion and queer events, says that it is inspiring to see transgender people getting these opportunities.
"Seeing someone from the community in a Starbucks commercial or on the cover of a fashion magazine means a lot. These are traditionally upmarket, elitist spaces so being represented here signals a shift in the way transgender people are portrayed and the spaces they're allowed to occupy," she says.
Durga, an artist and activist who has modelled for several top fashion brands says that they (Durga uses the pronouns them/they) are receiving far more opportunities in the fashion space today than they did just a few years ago.
"Globally, there is a shift towards creating more inclusive spaces and brands have to keep up with this mindset if they want to stay relevant," they say.
But they also agree that often it's the privileged few from within the transgender community who get access to these opportunities."...
..."Mumbai-based Rayyan Monkey, 32, a transgender woman who writes on fashion and queer events, says that it is inspiring to see transgender people getting these opportunities.
"Seeing someone from the community in a Starbucks commercial or on the cover of a fashion magazine means a lot. These are traditionally upmarket, elitist spaces so being represented here signals a shift in the way transgender people are portrayed and the spaces they're allowed to occupy," she says.
Durga, an artist and activist who has modelled for several top fashion brands says that they (Durga uses the pronouns them/they) are receiving far more opportunities in the fashion space today than they did just a few years ago.
"Globally, there is a shift towards creating more inclusive spaces and brands have to keep up with this mindset if they want to stay relevant," they say.
But they also agree that often it's the privileged few from within the transgender community who get access to these opportunities."...
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PO1 William "Chip" Nagel good day Brother William, always informational and of the most interesting. Thanks for sharing, have a blessed day!
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