Trendy rooibos tea finally brings revenues to indigenous South African farmers

https://www.npr.org/sections/goatsandsoda/2023/05/27/ [login to see] /local-farmers-in-south-africa-were-cut-out-of-rooibos-tea-cash-now-change-is-bre
High atop a remote plateau in South Africa's Cederberg Mountains, half a dozen Indigenous Khoisan men stride briskly along rows of thigh-high shrubs. Every few yards they pause and stoop down to harvest armfuls of wispy stems, each one covered with needle-like leaves. The crop is rooibos, a plant native to the region that has been used by generations of Khoisan both as a tea and for a range of medicinal purposes.

Today, the sweet, earthy infusion, which is rich in antioxidants and naturally caffeine-free, is a mainstay of trendy cafe menus from New York to Tokyo, its growing popularity fueled not only by its distinctive flavor but also by its supposed (but not proven) health benefits. South African exports have skyrocketed from barely 500 tons in 1996 to nearly 9,000 tons today. That's enough to fill 3.6 billion teabags. It's also increasingly being used as an ingredient in health foods and cosmetic products.