Posted on Aug 16, 2023
Can movie theaters sustain the 'Barbie boost'?
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https://www.npr.org/2023/08/15/ [login to see] /can-movie-theaters-sustain-the-barbie-boost
Going to the movies is hot again. Well, sometimes the point of going is to get out of the heat. But with Barbie and Oppenheimer still attracting audiences — and such newer releases as Teenage Mutant Ninja Turtles: Mutant Mayhem and Meg 2: The Trench selling well — the summer box office is booming. The question is whether cinemas can sustain the momentum.
The global box office hit $4.54 billion in July. According to Gower Street Analytics, it's "the single highest grossing month since before the pandemic began."
On a recent Friday afternoon, plenty of women were out to see Barbie at the Regal in Silver Spring, Md., including three friends, Elia Safir, Maya Peak and Sarah Krekel.
Going to the movies is hot again. Well, sometimes the point of going is to get out of the heat. But with Barbie and Oppenheimer still attracting audiences — and such newer releases as Teenage Mutant Ninja Turtles: Mutant Mayhem and Meg 2: The Trench selling well — the summer box office is booming. The question is whether cinemas can sustain the momentum.
The global box office hit $4.54 billion in July. According to Gower Street Analytics, it's "the single highest grossing month since before the pandemic began."
On a recent Friday afternoon, plenty of women were out to see Barbie at the Regal in Silver Spring, Md., including three friends, Elia Safir, Maya Peak and Sarah Krekel.
Can movie theaters sustain the 'Barbie boost'?
Posted from npr.org
Movies
Theater
Economics
Posted 9 mo ago
Responses: 2
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PO1 William "Chip" Nagel
"Even when everyone is "firing on all cylinders," it's not a guarantee of box office success. For Paul Brown, there's something else theaters like his need to sustain this momentum: quality and creativity. Barbie and Oppenheimer "are good, original movies," he says, "They're not based on comic books. For our audience, we'll do OK with the Marvels."
"Even when everyone is "firing on all cylinders," it's not a guarantee of box office success. For Paul Brown, there's something else theaters like his need to sustain this momentum: quality and creativity. Barbie and Oppenheimer "are good, original movies," he says, "They're not based on comic books. For our audience, we'll do OK with the Marvels."
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