Posted on Oct 15, 2023
What does TikTok's EGX sponsorship mean for the games industry?
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Walk around EGX, the UK's biggest video games show, and you'll see bright lights, demos for the latest games, and plenty of colourful cosplay.
But this year you'll also see something else - TikTok logos everywhere.
The company is now the show's main sponsor, signing a three-year deal to support it.
It's probably no secret that TikTok is looking to muscle in on games content - it's a rapidly growing area for the platform, another category it wants to expand into alongside music and films.
But this year you'll also see something else - TikTok logos everywhere.
The company is now the show's main sponsor, signing a three-year deal to support it.
It's probably no secret that TikTok is looking to muscle in on games content - it's a rapidly growing area for the platform, another category it wants to expand into alongside music and films.
What does TikTok's EGX sponsorship mean for the games industry?
Posted from bbc.com
Video Games
United Kingdom
Social Media
YouTube
Posted 7 mo ago
Responses: 1
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PO1 William "Chip" Nagel
..."The Chinese-owned app is often the subject of negative headlines and criticism, and there's been talk of banning it among some US politicians.
Could sponsoring some of our favourite hobbies and sports be a way to create positive associations in the people who actually use it every day?
Rollo insists that's not the case and TikTok wants to be a "friend to games".
With apps constantly adding features offered by other social media apps to keep users on their platforms for longer, is TikTok looking to follow Netflix and start making games itself?
"There are no plans", Rollo says, but adds that the company tests new features all the time."
..."The Chinese-owned app is often the subject of negative headlines and criticism, and there's been talk of banning it among some US politicians.
Could sponsoring some of our favourite hobbies and sports be a way to create positive associations in the people who actually use it every day?
Rollo insists that's not the case and TikTok wants to be a "friend to games".
With apps constantly adding features offered by other social media apps to keep users on their platforms for longer, is TikTok looking to follow Netflix and start making games itself?
"There are no plans", Rollo says, but adds that the company tests new features all the time."
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