Seattle's Black-owned businesses invite shoppers to share the love on Black Black Friday

This Black Friday, Black-owned businesses in Seattle are asking shoppers to share the love as part of Black Black Friday. One of the participants explains why the event matters.

Here's how it works: Customers visit one of the participating locations and download an app.

Then, when they spend money through Dec. 26, they get a 20% discount, thanks to funding from BECU. The effort is organized by Intentionalist, an organization that promotes community building through local spending.

To understand why the event matters, you could talk to James Dixon, who runs the 23rd Avenue Brewery with his brothers David Dixon, Matt Dixon and Mario Savage. It’s one of very few Black-owned breweries in Seattle.