Posted on Dec 1, 2023
Will Tesla's cybertruck recover from its shattering start?
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The last time Tesla boss Elon Musk took the stage to promote the electric car company's planned "cybertruck", its window ended up being smashed.
It was a shattering debut for the vehicle, meant to stake Tesla's claim to the lucrative US truck market.
Four years later, as the company starts delivering the futuristic product to buyers, that problem has been fixed.
But questions linger over whether the truck's unusual design will help or hurt its chances of success.
It was a shattering debut for the vehicle, meant to stake Tesla's claim to the lucrative US truck market.
Four years later, as the company starts delivering the futuristic product to buyers, that problem has been fixed.
But questions linger over whether the truck's unusual design will help or hurt its chances of success.
Will Tesla's cybertruck recover from its shattering start?
Posted from bbc.comPosted in these groups: 
Tesla Motors
Trucks
Tesla Motors Trucks
Posted 5 mo ago
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PO1 William "Chip" Nagel
..."Mr Musk said last month that it would take until 2025 for the company to be producing the truck at a rate of 250,000 a year.
Ms Brinley said that provides time to resolve other issues that have clouded electric vehicle sales - like the need to expand charging infrastructure - and for Tesla to win people over to the truck's "different" look.
"There's time to grow interest in the product," she said, adding: "Love it or hate it, it's better than being boring."
Sean Tucker, senior editor at the auto research publication Kelley Blue Book, said that for Tesla, the launch of the truck is less about sales than about maintaining buzz around the brand, which has seen its dominance of the electric vehicle market shrink.
On a recent visit to a Tesla show room, he noted that he encountered people queuing for the chance to take a photo with the distinctive-looking truck.
"It's always going to be a relatively rare sight and what in the industry they call a 'halo car' that gets people into the dealership," he said. "It's a hype exercise - it's just a question of, is it too expensive a hype exercise."
..."Mr Musk said last month that it would take until 2025 for the company to be producing the truck at a rate of 250,000 a year.
Ms Brinley said that provides time to resolve other issues that have clouded electric vehicle sales - like the need to expand charging infrastructure - and for Tesla to win people over to the truck's "different" look.
"There's time to grow interest in the product," she said, adding: "Love it or hate it, it's better than being boring."
Sean Tucker, senior editor at the auto research publication Kelley Blue Book, said that for Tesla, the launch of the truck is less about sales than about maintaining buzz around the brand, which has seen its dominance of the electric vehicle market shrink.
On a recent visit to a Tesla show room, he noted that he encountered people queuing for the chance to take a photo with the distinctive-looking truck.
"It's always going to be a relatively rare sight and what in the industry they call a 'halo car' that gets people into the dealership," he said. "It's a hype exercise - it's just a question of, is it too expensive a hype exercise."
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