Posted on Dec 8, 2023
Advertiser backlash may pose mortal threat to Elon Musk's X
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https://www.npr.org/2023/12/07/ [login to see] /elon-musk-advertisers-threat-survival-x-backlash-twitter
Even longtime observers of the unpredictable Elon Musk were stunned by his remarks last week onstage at the New York Times DealBook Summit with journalist Andrew Ross Sorkin.
In response to an advertising boycott that has been growing, Musk told companies: "Don't advertise" — before saying corporations were attempting to "blackmail" him with money. He used the F-word in cursing out companies that have decided to step back from the platform.
Owners of embattled companies do not usually attack their customers. But Musk is different.
"That was kind of the final nail in the coffin. If he's telling you what he wants you to do, believe him," said Tom Hespos, who runs Abydos, an advertising consulting firm.
Even longtime observers of the unpredictable Elon Musk were stunned by his remarks last week onstage at the New York Times DealBook Summit with journalist Andrew Ross Sorkin.
In response to an advertising boycott that has been growing, Musk told companies: "Don't advertise" — before saying corporations were attempting to "blackmail" him with money. He used the F-word in cursing out companies that have decided to step back from the platform.
Owners of embattled companies do not usually attack their customers. But Musk is different.
"That was kind of the final nail in the coffin. If he's telling you what he wants you to do, believe him," said Tom Hespos, who runs Abydos, an advertising consulting firm.
Advertiser backlash may pose mortal threat to Elon Musk's X
Posted from npr.org
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