Inside the Navy’s slick effort to find workers to build submarines

The U.S. Navy, along with its shipbuilders and their thousands of specialty suppliers, need more than 100,000 workers to help build attack and ballistic missile submarines over the coming decade. That’s according to BuildSubmarines.com, whose ubiquitous ads you may have seen during reality TV shows, on NASCAR hoods, at WNBA games, and amid Major League Baseball broadcasts. But what is that website and who runs it?