Andrew Tate, a staunch devotee of hegemonic masculinity, has managed to generate controversy with his unabashed adherence to the principles of the ideology.
According to his devoted followers, Tate epitomizes the toughness and competitiveness ingrained in the ideology of hegemonic masculinity. He champions the belief that men should strive to become the dominant force in their lives, showcasing power, wealth, and control over their circumstances as the pinnacle of masculinity.
Hegemonic masculinity, which is seemingly reflected in Andrew Tate's principles, discourages men from wearing pink due to its association with femininity. This is viewed as inferior in traditional gender norms. Moreover, these values perpetuate stereotypes and rigidly enforce societal expectations for men to abstain from anything perceived as feminine.
However, the 2023 movie Barbie, directed by Greta Gerwig, challenges hegemonic masculinity as men worldwide are proudly wearing pink to movie theaters. This signifies a shift in societal norms, breaking traditional color associations, and promoting individuality worldwide.