Bankrupt and loving it: Welcome to the lucrative world of undead brands

https://www.npr.org/2023/11/02/ [login to see] /retail-bankruptcy-authentic-brands-forever-21-shaq-reebok
Can there be life after death? For many retailers, the answer is yes.

Take Forever 21. Four years ago, the chain filed for bankruptcy. In 2020, it was bought out of bankruptcy by an unusual team: America's largest mall operators and a firm called Authentic Brands Group.

Today, it is as ready as ever to sell you the shortest shorts. Last week, under the new owners, Forever 21 expanded what could be the largest retail deal of the year, a partnership with fast-fashion giant Shein.