Sir Richard Branson's rocket company Virgin Orbit has succeeded in putting its first satellites in space.
Ten payloads in total were lofted on the same rocket, which was launched from under the wing of one of the entrepreneur's old 747 jumbos.
Sir Richard is hoping to tap into what is a growing market for small, lower-cost satellites.
By using a jet plane as the launch platform, he can theoretically send up spacecraft from anywhere in the world.
In reality, of course, his Virgin Orbit system has to be licensed in the locality where it is used, which at the moment is solely California. But there are well-advanced plans to bring the 747 and its rockets to Cornwall in south-west England, for example.