Breaking up Google to restore search competition is on the table, says DOJ

"The central issue is Google's tight grip on search distribution. The DOJ argues that rivals cannot realistically compete for premium search access points because Google's monopoly money lets it pay massive revenue-sharing fees to partners like Apple and Samsung to be the default search option. They contend that no startup can compete with these 'monopoly-funded revenue share payments.' "

I have wondered, repeatedly, if the advertising profit sharing everywhere online is what use to be referred to as "a pyramid scheme" which used to be illegal.