Mckesson drove from Minneapolis to Ferguson, about an 18-hour round trip, to attend demonstrations alongside the Black Lives Matter movement. It was there that he documented what became known as the "five-second rule," a policy that mandated protestors keep moving, or face arrest. Mckesson, whose Twitter feed served as a chronicle of the events in Ferguson, appeared in court, as a tweet he wrote on August 18, 2014 was presented as the first documented evidence of the five-second rule. The rule was eventually ruled unconstitutional.