How A Local Energy Drink Became An Icon Of The Iraq War

For many veterans of Iraq, Wild Tiger isn’t just an energy drink. It’s a symbol of channeling your inner beast in war.
One day in 2012, while Janelle Awdish Cochran was working at her mother’s paper supply company in Michigan, a client arrived with one of his employees, a former Army soldier named Vincent. It was summer and the men were thirsty.