How a small plant became a big business

When things get popular on Instagram, there’s probably a profit to be made. That’s just what happened with the popular succulent house plant. Marketplace host Kai Ryssdal sat down with Alyssa Bereznak of the The Ringer, who wrote "How Succulents Took Over Instagram," to talk about how the plants are a booming business. The following is an edited transcript of their conversation.