Kansas City streetwear company Deep Rooted wants to be a 'beacon of hope' on Troost Avenue

Deep Rooted was launched by Donnell Jamison in 2018 out of the trunk of his car, but is now expanding to a new home in the shopping center at Troost Avenue and Emanuel Cleaver Boulevard. They plan to host a grand opening in April.
A Kansas City streetwear brand is extending its roots on the city’s east side, said owner Donnell Jamison.

Deep Rooted — which Jamison launched in 2018 out of the trunk of his car — has a new home in the shopping center at Troost Avenue and Emanuel Cleaver Boulevard.

“We just want to be that beacon of hope — if they can do it, we can do it — just to inspire somebody,” he said.