Lok Sabha 2024: The influencers driving India's big election

Just weeks before the first ballot was cast in this year's Indian election, Prime Minister Narendra Modi was at an event in Delhi rubbing shoulders with people known by names like BeerBiceps and Curly Tales.

The event - an awards show, congratulating some of the country's top social media stars on their work - was an acknowledgement of the power of the influencer which a few years ago may have seemed unimaginable.