McDonald's announced Tuesday it would temporarily close its more than 800 eateries in Russia, and condemned Moscow's bloody invasion of Ukraine.
Within hours, PepsiCo and Coca-Cola announced they too are "suspending its business in Russia."
Starbucks president and CEO Kevin Johnson also announced Tuesday the suspension of business activities in Russia, and Yum! Brands said it was suspending operations at KFC company-owned restaurants and was working on doing the same with Pizza Hut.
"Our hearts are with the people who are enduring unconscionable effects from these tragic events in Ukraine," Coca-Cola said in a statement. "We will continue to monitor and assess the situation as circumstances evolve.