Navy and Marine Corps Stop Christian Jewelry Store From Using Their Logos

The problem is that, while it’s fine for (say) a designer to make a T-shirt that says “My son is in the Army” or “My daughter is in the Air Force,” you’re not allowed to use the actual logos of those branches without explicit permission. The military always wants to avoid that kind of suggested endorsement. In fact, the Department of Defense’s own rules go even further, prohibiting the designs on any items that promote certain ideologies or religious beliefs.

Shields of Strength was doing it anyway. They claimed to have explicit permission from one branch, but certainly not all of them. (And even that one would be a violation of DoD regulations.)