The Failure of Establishing a Narrative

Almost a year on - and still a very good read and one that brings out so many good points . " IO campaigns built primarily on reacting to events by default cede the initiative to the enemy. The best that can be achieved is the “bad guys” do as little harm with their IO campaign as possible. The little proactive work we’d done was largely centered around “getting ahead of predictable events, such as Ramadan attacks, imminent operations in a specific area etc…"