In 1943, the Quartermaster Corps—the branch of the U.S. Army charged with procuring uniforms, among many other essential logistics of war—introduced an experimental new uniform kit, which it named the M-43. The ensemble included a woolen undershirt, a long-sleeved, flannel shirt, and a sweater. But the star of the kit was a new field jacket, which was (somewhat confusingly) also called the M-43—a nine-ounce, tightly woven cotton sateen garment, drab olive in color, sporting big pockets on the chest and at the hips.
Today, Americans need look no further than cotton T-shirts, cargo shorts, and camouflage to see how military styling has entered everyday life. But the M-43 jacket was not just a style. It also taught an idea to millions of Americans. Just as the military jeep brought four-wheel drive to the masses, so the M-43 made layering a civilian staple.