President Donald Trump has warned that he will ban TikTok unless an American firm buys its US operations. So how did an app attract millions of users but come to be seen as a national security risk in just two years?
Alone it stands, a red gummy bear atop a dimly lit stage, and the unmistakable voice of Adele singing. Then, as the unseen crowd joins in with the next line, the camera pans out to reveal hundreds more gummy bears singing along to Someone Like You.
It's silly and cute and extremely watchable. And for the fledgling video app TikTok, it did more in 15 seconds than marketing budgets of millions.
Posted in December 2018, it quickly racked up millions of views on the app but - more importantly - was picked up by thousands of copycats on other social networks.
The world was alerted to the app and TikTok has since attracted a vibrant, creative and young audience of hundreds of millions.