Posted on Nov 18, 2023
X ad boycott gathers pace amid antisemitism storm
238
3
1
2
2
0
Posted 6 mo ago
Responses: 1
PO1 William "Chip" Nagel
..."But building those kinds of relationships is difficult when the company's owner himself is the one making the controversial posts.
It is also hard to square advertisers' fears that the platform does not moderate content enough with Mr Musk's commitment to free speech.
The BBC interviewed Twitter investor Ross Gerber last month and he said advertisers were worried about Nazi content not being removed.
"I do not want my ads anywhere near Nazis and I would say that 99% of brands would agree with that," he said.
"To lose advertisers over Nazi voices is the dumbest policy you could imagine."
Although Mr Musk is the world's richest man, he borrowed billions to buy Twitter and has to pay interest on those loans.
Unless he is able to staunch the flow of ad dollars from the platform, it could become an increasing financial burden."...
..."But building those kinds of relationships is difficult when the company's owner himself is the one making the controversial posts.
It is also hard to square advertisers' fears that the platform does not moderate content enough with Mr Musk's commitment to free speech.
The BBC interviewed Twitter investor Ross Gerber last month and he said advertisers were worried about Nazi content not being removed.
"I do not want my ads anywhere near Nazis and I would say that 99% of brands would agree with that," he said.
"To lose advertisers over Nazi voices is the dumbest policy you could imagine."
Although Mr Musk is the world's richest man, he borrowed billions to buy Twitter and has to pay interest on those loans.
Unless he is able to staunch the flow of ad dollars from the platform, it could become an increasing financial burden."...
(1)
(0)
Read This Next