How does this meme affect a units' resiliency going into a deployment?

Little preface: a certain E7 decided to make hundreds of these stickers telling everyone to sticker bomb our MOB site, and now there are mugs being laser engraved with this logo as well as stickers all over an undisclosed location in the desert. My question is how does a meme like this really affect a units ability to stay resilient if our senior leadership is smearing the motto of "this is some red bullshit happening here", referring to how much it sorta sucks here (its not that bad). As a junior nco I dont like seeing this being the motto of our upcoming deployment, to me it shows our senior leadership has given up on caring here and it surely shows seeing peoples attitudes towards the little things we have to do here.