Posted on May 28, 2020
Hey All, Has anyone raised funds offering shares in thier company via equity crowdfunding?
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We are seeking ways to reach people we feel would want to have shares in our brewery in the most effective and economical way. The best method with anything is word of mouth but with the current covid situation showing people the building in person isn't an option. Any suggestions working with social media or other outlets would be greatly appreciated.
Thank You
Thank You
Investing
Business
Craft Beer
Beer
Venture Cap & Private Equity
Posted >1 y ago
Responses: 1
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PO2 Jonathan Mogor I helped a realtor once expand his business with social media. Times have changed, and not sure how to get people to buy equity shares in a company. My thoughts would be build a subscriber list, and then offer specials on beer when you are open. Use YT, cheaper right now than other platforms. Normally, I would say find Instagram influencers, but they have been so over-used and abused the last couple of years, not sure they provide enough bang for the buck anymore. If you are trying to build up a pile of money to help defray costs when starting up, crowdfunding is a good way to go. You can offer them a deal for their donation. $5 donation gets 10% off, $50 gets a free 6 pack per month (these are just examples). I would target vets and animal shelters as those are your causes, and they will feel more inclined and invested because you have shared values. Hope this helps, and all the best.
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PO2 Jonathan Mogor
Hey Brad, Appreicate your reply. Will look up YT. One of the things we liked about wefunder was the ability to offer shares via a registration with the SEC with a low min of $250.00. Prior to that we were limited to accredited investors only. You are correct about reaching out to people who support our causes. Half of our followers on FB are from pet rescues we worked with. Some of the people who have contributed are very big supporters of the military which is great. Our kids say we should make a goofy video and see if it goes viral! That would probably end all chances at riunning for office at a later date, or maybe not. I do like your idea of offering lower $ items. We put together 3 packages begining at $250 we plan to promote once we finish the equity raise and order the equipment. I'll keep you posted on our progress. Again thank you for all of the suggestions. We really appreciate your time to write us.
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LT Brad McInnis
PO2 Jonathan Mogor - So, you are trying to raise money to buy the equipment and stuff? There is no reason why you can't do both, shares and subscribers. Just put an occasional story out for the subs to keep them up to date with what is going on, and some of them will give over and over again. I only mention YT, because the ad costs are the lowest on the internet right now, and the engagement is high. If you run a bumper ad, you only pay for those that click through or watch over 50% of the vid (things may have changed slightly), whereas on IG and FB you pay per impression.
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PO2 Jonathan Mogor
The funds are mostly for the brewing equipment along with some operating capital. I own the building, have the bar built, indoor and outdoor furniture and more. Covered 80% of the cost myself. For some reason YT advertising page isn't working from my end. Could be internet slow with the system overloaded. Kids are still in school here so the bandwith gets strained in the mountains. I'm putting together some ads that would be inline with your suggestions. I've had pretty decent results from FB. the layout is not the same for Instagram. Will have to learn the ways of YT ads if they are video based.
Really appreciate your suggestions and hope you have a great wekend.
Really appreciate your suggestions and hope you have a great wekend.
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