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This seems to be a very effective tactic for keeping the focus on POTUS as every detail is discussed in ad nauseum, while important events are going un or under reported. Air time is being wasted discussing details such as "Does POTUS wear a robe?" Every news station wants to out do the next with the most outrageous sound bite or headline. It seems ratings trump everything else.
Posted in these groups: 
Political Organization
Office of the President (POTUS)
Political Organization Office of the President (POTUS)
Posted 8 y ago
Responses: 5
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It is and it seems to actually works. For example President Trump has attacked media and used Twitter in a balance the get his message out. Business 101
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SFC Stephen King
Get your message out, appeal to the audience be aware of others yet move your agenda forward.
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It is an effective tactic, but not for the reason you listed. The media's attention to Trump has nothing to do with his personal attacks against them. Your last sentence hit the nail right on the head.
Ratings trump everything else.
This is not a new thing and isn't even specific to Trump himself. We live in a celebrity worshipping culture where going viral is actually something people aspire to. It used to be where all the gossip was left with the supermarket tabloids, but as social media became a larger factor in more people's lives, traditional media stopped waiting on it's fact-checking before publishing a story.
Denzel Washington said it best:
“If you don’t read the newspaper you’re uniformed. If you do read it you’re misinformed. That’s a great question. What is the long-term effect of too much information? One of the effects is the need to be first, not even to be true anymore. So what a responsibility you all have; to tell the truth, not to just be first, but to tell the truth. We live in a society now where it’s just first. Who cares? Get it out there. We don’t care who it hurts, we don’t care who we destroy, we don’t care if it’s true. Just say it, sell it.”
Now the reason I said the POTUS's attack on media is an effective tactic, because on a consistent basis, since he's been elected, I've seen mainstream media sources coming out trying to discredit other sources. They are running scared and now out of desperation they are trying to legitimize their own news again. When the President is calling out the mainstream media, we might actually be returning to a time where journalistic integrity was a thing.
Ratings trump everything else.
This is not a new thing and isn't even specific to Trump himself. We live in a celebrity worshipping culture where going viral is actually something people aspire to. It used to be where all the gossip was left with the supermarket tabloids, but as social media became a larger factor in more people's lives, traditional media stopped waiting on it's fact-checking before publishing a story.
Denzel Washington said it best:
“If you don’t read the newspaper you’re uniformed. If you do read it you’re misinformed. That’s a great question. What is the long-term effect of too much information? One of the effects is the need to be first, not even to be true anymore. So what a responsibility you all have; to tell the truth, not to just be first, but to tell the truth. We live in a society now where it’s just first. Who cares? Get it out there. We don’t care who it hurts, we don’t care who we destroy, we don’t care if it’s true. Just say it, sell it.”
Now the reason I said the POTUS's attack on media is an effective tactic, because on a consistent basis, since he's been elected, I've seen mainstream media sources coming out trying to discredit other sources. They are running scared and now out of desperation they are trying to legitimize their own news again. When the President is calling out the mainstream media, we might actually be returning to a time where journalistic integrity was a thing.
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Put your opinions for or against his policies aside for a moment... his media strategy is extremely effective and scary good.
1. Discredit established media. Call CNN or any opposition 'fake news' regardless of accuracy in the statement. He has a following that will support any word he believes in without question, so continuously discrediting opposing media gets support from the base.
2. Limit allies, employees, and others from their ability to speak to the media or post on social media. This consolidates the media message with his office so other voices are organized through his office and all messages directly contribute to administration goals.
3. Message bombardment. Constantly speak, post, tweet or deliver a plethora of messages any and every way possible. The 'media cycles' simply can not keep up with constant information. Some messages are substance, action, and policy. Some are opinions or stories. Other (in order to keep constant delivery of messages) are solely designed to strike up debate or emotion and aren't rooted in an diction or policy.
...doing these three simple steps allows the Administration to completely control the message. It is a way to deliver things that simply can't be debated or debunked by pundits and critics before another message is cast.
...I would not be surprised if the long term ramifications will ultimately be a lack of faith and credibility in media, politics, and the administration... but for now, it's a damn creative way to limit opponents from credible arguments, the time to.evaluate actions, or the ability to decipher what is action and what is rhetoric. Extremely scary perhaps, but undeniably effective.
1. Discredit established media. Call CNN or any opposition 'fake news' regardless of accuracy in the statement. He has a following that will support any word he believes in without question, so continuously discrediting opposing media gets support from the base.
2. Limit allies, employees, and others from their ability to speak to the media or post on social media. This consolidates the media message with his office so other voices are organized through his office and all messages directly contribute to administration goals.
3. Message bombardment. Constantly speak, post, tweet or deliver a plethora of messages any and every way possible. The 'media cycles' simply can not keep up with constant information. Some messages are substance, action, and policy. Some are opinions or stories. Other (in order to keep constant delivery of messages) are solely designed to strike up debate or emotion and aren't rooted in an diction or policy.
...doing these three simple steps allows the Administration to completely control the message. It is a way to deliver things that simply can't be debated or debunked by pundits and critics before another message is cast.
...I would not be surprised if the long term ramifications will ultimately be a lack of faith and credibility in media, politics, and the administration... but for now, it's a damn creative way to limit opponents from credible arguments, the time to.evaluate actions, or the ability to decipher what is action and what is rhetoric. Extremely scary perhaps, but undeniably effective.
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