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So I had a nice discussion with a civilian at a bar. He happened to be working for the Army in the marketing department. So the topic of discussion was Army slogans. He said it's coming but he never hinted to what it was. We did speak about it's direction. He tipped his hat to the Marines for always getting it right. Keeping true to themselves. The Army, not so much. Army has changed time and again to please the outsiders. So forget the slogan. What should the new slogan be about? What should it do for the Army?
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Posted >1 y ago
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I've got some odd feelings about this topic.
First, I don't think that the Army has changed time and again, outside of the abysmal use of "Army of One" and quite frankly, I agree that it should have been changed as soon as they came up with it.
I'm a bit surprised at the change, as Army Strong is (in my opinion) a great campaign.
If they are indeed going to change, I'd love to see them go back to "Be all that you can be." I think that one was a good one and I think it would/could still apply well today, but I agree fully that they need to find something that resonates with people and makes them want to be a part of the Army first and foremost.
The Marine Corps handles their recruiting/advertising very well. Typically you could meet junior high students who would tell you that they were going to be Marines. The Army - by SOP won't even talk to a kid that is not at least a Sophomore (unless the rules have changed) so the USMC has usually beaten them to the punch by years.
First, I don't think that the Army has changed time and again, outside of the abysmal use of "Army of One" and quite frankly, I agree that it should have been changed as soon as they came up with it.
I'm a bit surprised at the change, as Army Strong is (in my opinion) a great campaign.
If they are indeed going to change, I'd love to see them go back to "Be all that you can be." I think that one was a good one and I think it would/could still apply well today, but I agree fully that they need to find something that resonates with people and makes them want to be a part of the Army first and foremost.
The Marine Corps handles their recruiting/advertising very well. Typically you could meet junior high students who would tell you that they were going to be Marines. The Army - by SOP won't even talk to a kid that is not at least a Sophomore (unless the rules have changed) so the USMC has usually beaten them to the punch by years.
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MAJ (Join to see)
Problem with Army Strong i it rhymed with Army Wrong, which was adopted in the trenches to explain a great many things. Dug the theme music though. The Army Strong music was a perfect msical accompaniment to my morning routine: It started slow and quiet, then built slowly over coffee and finally crescendoed into me starting the first PowerPoint brief of the morning.
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SGM (Join to see)
CPT Wolfer, as a public affairs puke I can tell you that when we change advertising contractors, we change slogans...gotta spread that money around. And we can't get past our fixation of change for change's sake, to compete with the other services. Marines get it right. They follow Mark Twain's advice: "Find a self. And stick with it."
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SGM (Join to see)
MSG Waychoff. I was not a fan of Army of One. One Army, maybe, but the message did not seem to be about team work, it was to appeal to the individual to get them to sign up. Trouble is, we also stepped away from unit type training and testing and encouraged individual scores and tests too often. I want to know my entire platoon can make it over the next hill at the same time and drag my bullet-ridden body home, don't you?
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In my own opinion, SSG, you are correct, the Marines always have gotten that right. Marines do identify with the Corps, and with their MOS, but Corps first, and that continues for life. (Semper Fi)
The AF has made several changes, with none being truly successful. I sometimes feel that In some troops cases, the phrase "It's not just an adventure, it's a job" would be appropriate when considering "slogans".
That is all!
The AF has made several changes, with none being truly successful. I sometimes feel that In some troops cases, the phrase "It's not just an adventure, it's a job" would be appropriate when considering "slogans".
That is all!
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