Posted on May 7, 2016
Should the Army do away with Patches and go to one universal Symbol like the Marines EGA?
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As a Recruiter I have had insight on the Army Branding, and marketing Team for USAREC. We are getting beat by the Marines when it comes to image. The patches make civilians ask what do you do in the Army, on the flip side when a civilian sees a Marine no questions needed to be asked, whats your thoughts
Posted >1 y ago
Responses: 530
I think most of us joined different branches for specific reasons. If I had to pitch to the "Army Marketing Team" i'd say they could make quit the set of commercials out of highlighting the unit patches and the moments in history they're tied to. One that leaps to mind is the image of two soldiers from the "Screaming Eagles" unit painting their faces and giving each other mohawks before D-Day. I'm sure there are plenty of historic patches I don't even know about...
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Keep the patches and the individual identity they have. For most people their unit patch is worn with pride, especially when you wear one on the right side. Also I personally don't know what a Marine does by the patch that you SOMETIMES see them wear. If you think the EGA is the sole identifier I have to say you are very sheltered. If you cant tell a Marine from a Soldier just by the uniform he is wearing something is wrong. I think you should pay closer attention to actually "recruiting" and get some quality people in the ranks. We aren't holding a fashion show amongst branches. There is a bigger mission to accomplish.
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I think you are an idiot to suggest doing away with patches. Just my opinion, maybe I'm alone on this one....
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Just simply say defend my country from the trash of the world that's trying to take what's mine
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USAREC Marketing Team? The same one's that brought us Be All You Can Be, Army of One, and Army Strong? That USAREC Marketing team? The same ones that were decades late to the NASCAR game? If a civilian asks you a question about your uniform, it is an opportunity to have a conversation with someone who has demonstrated an interest in the Army by asking the question in the first place... It is an opening to tell the Army's story, and tell your story. It's been a long time, and I'm sure some things have changed, but I know my recruiters were much more successful at turning a face to face contact in to a prospect (or COI) then they were burning up the phone for hours on end... And even more so when when the contact was initiated by the other person. I am not sure what else you might want as a recruiter. Sure Marines look sharp in their uniform, and they have a great story to tell. But so do you. And you have more to sell than just being a Marine (not that there is anything wrong with that).
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You will take my Screaming Eagle off my shoulder when I am and cold and dead, and then I will still fight you for it. I think they should also be worn on Dress Blues.
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Just give the civilian the information they need, be proud of the unit you represent and what the unit patch means, from one unit to another as I went on my 20 years of service, I could look back and say which one I like more, or I worked harder for. For those guys that went to combat, it represents the value of that unit in a combat environment, the marines do thing in a different way, I had nothing agains them, but at the end of the day I think the Army those more.
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I personally like the fact that each unit has it's own proud history, and each begs the question of curious civilians as to what a particular patch represents. Also, it identifies where you may have been stationed and when, as well as particular deployments.
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Went through JOTC Ft Sherman in 1974. We didn't even GET issued the Jungle Expert patch, much less get to wear it!
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