Posted on May 2, 2015
What do you think about the new Army Branding Strategy?
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"Our job is to market the Army [to the public]," Mark Davis, deputy assistant secretary of the Army for marketing and the director of the Army Marketing and Research Group, said in a Wednesday interview. " 'Army Strong' just didn't resonate with them. You'd either get an 'eh' sort of response, or you'd get an, 'Of course you're strong. You're supposed to be. You're in the Army. …'
What do you think?
http://www.armytimes.com/story/military/2015/04/30/army-strong-advertising-recruiting/26586513/
What do you think?
http://www.armytimes.com/story/military/2015/04/30/army-strong-advertising-recruiting/26586513/
Posted in these groups: 
Recruiting
Marketing
Recruiting Marketing
Posted 9 y ago
Responses: 26
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They should never have gotten away from 'Be All You Can Be.' I always thought those commercials resonated when I was a kid. The Navy's back then was, 'It's Not Just A Job; It's An Adventure.'
The worst was 'I Am An Army of One'. Never saw the value-added of that slogan.
The worst was 'I Am An Army of One'. Never saw the value-added of that slogan.
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Anyone in Marketing can tell you that a campaign must last for a while. 6 months won't do it. Keep "Army Strong" for at least 2 years and be active in marketing on television, magazines and newspapers. The more times the slogan is seen the more effective the campaign becomes.
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Army deploys and remains resilient while we figure out a good COIN doctrine.
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